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Luxury bags and sustainable development: are they really incompatible?


Whether it is because of preconceived ideas or because of a lack of targeted information, many people think that the luxury leather goods is not part of sustainable operation. However, when you fall in love with someone 2.55 from Chanel or a Lady Dior, it is often for life. This argument seems a little light to you? It's not that much! In this article, we show you in two parts why sustainable luxury, it’s not just a facade concept. Received ideas about luxury handbags debunked, sustainable projects from major Houses: follow the guide!

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4 misconceptions about luxury and sustainability

The world of luxury leather goods often suffers from hasty conclusions and prejudices regarding its incompatibility with the circular economy.

Let's go back to 4 preconceived ideas:

1) “Lovers of luxury leather goods only want new”

We often confuse love with luxury bags and the attraction to new objects. However, the most valuable leather goods accessories are not necessarily always the most recent items! The most iconic bags from Haute Couture Houses, and therefore the most popular, have increased in value over time and with demand. Many collectors of luxury handbags will therefore prefer a second hand bag very fashionable to a new, less popular bag.


 2) "The design of luxury bags cannot be reconciled with an eco-responsible vision"

The making luxury bags is regularly singled out: precious materials requiring a lot of resources to be produced and unused fabric scraps are particularly perceived as incompatible with an eco-responsible vision. However, initiatives are multiplying to improve all these aspects, with a real desire for evolution, as we will see in the rest of the article! The small number of models designed (since luxury handbags have a long lifespan linked to their quality) also largely counteracts these elements. Unlike the fast fashion industry in which each item is produced in large quantities and in a fixed manner, fashion houses luxury leather goods adapt the production of each of their handbags to demand. Whether it is a limited edition from the start or a bag is more successful in a specific region of the world, the number of models is scalable: this therefore helps to create more ethical consumption.


3) "Who says high prices, says incompatibility with sustainable values"

We often tend to associate eco-responsible values ​​with restraint and moderation, and therefore to dismiss the most expensive bags as incompatible with a sustainable lifestyle. However, in reality, this could not be further from reality! By preferring quality to quantity, by highlighting traditional craftsmanship and know-how, and by creating solid handbags that last over time, the Maisons de luxury leather goods are largely part of sustainability and the fight against planned obsolescence.

4) “The world of luxury is conservative and does not question itself”

If luxury and tradition go hand in hand, this does not mean that haute couture houses are hostile to change and questioning, quite the contrary. Whether it involves facilitating the resale of second hand bags from their collections or opting for more ethical practices in their workshops, the greats of fashion are gradually breaking away from dated habits. If most artistic directors are sensitive to the environmental cause, for them it is also about adapting to a generation that wants to buy responsibly and not sacrifice its ideals.

And if you still think that the great creators refuse body and soul to evolve in favor of more modern practices, you will be surprised by the following paragraph!

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3 projects that show that luxury and the circular economy go hand in hand

For those who still need to be convinced, Vintega has listed 3 projects launched by famous Houses, which do good for the planet and for the hearts of fans luxury leather goods !


1) The “petit h” workshops of Hermès

Even more articles from leather goods and bags created from materials not used in handbag manufacturing Hermes ? We don't say no! In the “petit h” workshops ofHermes, fabric scraps that were previously left aside and slightly damaged pieces of leather can still fulfill their destiny. Jewelry, vases, small decorative objects and colorful bags are created in this way, to ensure that nothing is thrown away!


2) The Fendi basket bag

Seen for the first time during the spring fashion show 2021 of Fendi, this handbag is made entirely of recycled PVC plastic. With its shopping bag format and very pop colors, it looks straight out of the 80s! Something to do for the planet, and a bold choice for her look. Keep an eye out for Vintega's online store: this model could well make its second-hand debut there soon!


3) L’initiative Gucci Equilibrium

The House Gucci is truly committed to the environment and to sustainable development. From 2018, it launched a site independent of its bag sales platform, called Gucci Equilibrium. The latter is used as a platform to highlight sustainable initiatives and actions in favor of the climate. A nice way to Gucci to use his popularity for the benefit of a major cause.

Gucci is not its first attempt when it comes to environmental projects: in 2013, the House had launched a “zero deforestation” handbag, sold with a passport retracing its entire production chain.

The second hand: the ideal meeting point between luxury and sustainability

THE second hand bags, it really is THE best way to reconcile luxury and ethical consumption! The development of this market has made it possible to further realize the desire for evolution of leather goods Houses, as well as those of leather goods enthusiasts. luxury bags. There are numerous studies on this topic, and they are categorical: when you extend the lifespan of a product, its impact on the environment reduces over the months. A good reason to prolong the existence of a handbag by buying it second-hand, and then maintaining it so that it accompanies you as long as possible.


From now on, it's you, the aficionados of hand bags second-hand items, which help shape a new vision of luxury: proudly displaying your latest find second hand Vintega or preferring a vintage bag to a new one, that’s also sustainable awareness!